Saul Alinsky - People Quotes

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The Prince was written by Machiavelli for the Haves on how to hold power. Rules for Radicals is written for the Have-Nots on how to take it away. In this book we are concerned with how to create mass organizations to seize power and give it to the people; to realize the democratic dream of equality, justice, peace, cooperation, equal and full opportunities for education, full and useful employment, health, and the creation of those circumstances in which man can have the chance to live by values that give meaning to life.

Saul Alinsky
Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, it results in confusion, fear, and retreat. [...] The third rule is: Whenever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat.

Saul Alinsky
Dostoevski said that taking a new step is what people fear the most. Any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people. They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and chance the future. This acceptance is the reformation essential to any revolution.

Saul Alinsky
For an elementary illustration of tactics, take parts of your face as the point of reference; your eyes, your ears, and your nose. First the eyes; if you have organized a vast, mass-based people's organization, you can parade it visibly before the enemy and openly show your power. Second the ears; if your organization is small in numbers, then do what Gideon did: conceal the members in the dark but raise a din and clamor that will make the listener believe that your organization numbers many more than it does. Third, the nose; if your organization is too tiny even for noise, stink up the place.

Saul Alinsky
Love and faith are not common companions. More commonly power and fear consort with faith....Power is not to be crossed; one must respect and obey. Power means strength, whereas love is a human frailty the people mistrust. It is a sad fact of life that power and fear are the fountainheads of faith.

Saul Alinsky
It does not matter what you know about anything if you cannot communicate to your people. In that event you are not even a failure. You're just not there.

Saul Alinsky
A revolution without a prior reformation would collapse or become a totalitarian tyranny. A reformation means that masses of our people have reached the point of disillusionment with past ways and values. They don't know what will work but they do know that the prevailing system is self-defeating, frustrating, and hopeless. They won't act for change but won't strongly oppose those who do. The time is then ripe for revolution

Saul Alinsky
Change comes from power, and power comes from organization. In order to act, people must get together.

Saul Alinsky
Liberals like people with their heads, radicals like people with both their heads and their hearts.

Saul Alinsky
Do you like people? Most people claim that they like people with, of course, a "few exceptions." When the exceptions are added together it becomes clear that they include a vast majority of the people. It becomes equally clear that most people like just a few people, their kind of people, and either do not actively care for or actively dislike most of the "other" people.

Saul Alinsky
Life is there ahead of you and either one tests oneself in its challenges or huddles in the valleys of a dreamless day-to-day existence whose only purpose is the preservation of a illusory security and safety. The latter is what the vast majority of people choose to do, fearing the adventure into the known.

Saul Alinsky
Many of the lower middle class are members of labor unions, churches, bowling clubs, fraternal, service, and nationality organizations. They are organizations and people that must be worked
with as one would work with any other part of our populations - with respect, understanding, and sympathy.

Saul Alinsky
Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

Saul Alinsky