Satoru Iwata Quote

Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech oriented, and core game players. They cannot expand beyond that population. We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population. So for that kind of company, we don't think the term 'niche' is appropriate.

Bishop, Todd (2005-05-20). Q&A: Video-game industry maverick promises a Revolution. Seattle Post-Intelligencer. Retrieved on 2007-03-03.