I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct. Everyone wants to appeal to people's instincts, but it's not easy. That doesn't mean we're making products just for children. We believe that there's interactive entertainment that people in their 60s, 70s and 80s can enjoy, so we're doing various things.

Bishop, Todd (2005-05-20). Q&A: Video-game industry maverick promises a Revolution. Seattle Post-Intelligencer. Retrieved on 2007-03-03.