Samuel Hopkins Adams - The Great American Fraud (1905)

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Ignorance and credulous hope make the market for most proprietary remedies.

Samuel Hopkins Adams

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

Samuel Hopkins Adams