It is not unlikely, too, that the rejection of God is a kind of punishment: we may well believe that those who knew the Gods and neglected them in one life may in another life be deprived of the knowledge of them altogether. Also those who have worshipped their own kings as gods have deserved as their punishment to lose all knowledge of God.
XVIII. Why there are rejections of God, and that God is not injured. - On the Gods and the Cosmos