S. I. Hayakawa - Social Quotes

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There is [...] no necessary connection between the symbol and that which is symbolized. Just as men can wear yachting costumes without ever having been near a yacht, so they can make the noise "I'm hungry" without being hungry. Furthermore, just as social rank can be symbolized by feathers in the hair, by tattooing on the breast, by gold ornaments on the watch chain, or by a thousand different devices according to the culture we live in, so the fact of being hungry can be symbolized by a thousand different noises according to the culture we live in: "J'ai faim," or "Es hungert mich," or "Ho appetito," or "Hara ga hetta," and so on.

S. I. Hayakawa
To be able to read and write, therefore, is to learn to profit by and take part in the greatest of human achievements — that which makes all other achievements possible —namely, the pooling of our experiences in great cooperative stores of knowledge, available [...] to all. From the warning cry of primitive man to the latest newsflash or scientific monograph, language is social. Cultural and intellectual cooperation is the great principle of human life.

S. I. Hayakawa
Mr. Mets is representative not only of the general public, but also of many scientific workers, publicists, and writers. Like most people, he takes words as much for granted as the air he breathes, gives them about as much thought. [...] But Mr. Mets, like the rest of us, also adjusts himself automatically to changes in the verbal climate, from one type of discourse to another, from one set terms to another, from the listening habits of one kind of social occasion to those of another kind of social occasion, without conscious effort. He has yet, however, to acknowledge the effect of his verbal climate on his mental health and well-being.

S. I. Hayakawa
We select our furniture to serve as visible symbols of our taste, wealth, and social position. We often choose our residences on the basis of a feeling that it "looks well" to have a "good address." We trade in perfectly good cars for later models, not always to get better transportation, but to give evidence to the community that we can afford it.2

S. I. Hayakawa
Indeed, most of the time when we are listening to the noises people make or looking at the black marks on paper that stand for such noises, we are drawing upon the experiences of others in order to make up for what we ourselves have missed. Obviously the more an individual can make use of the nervous systems of others to supplement his own, the easier it is for him to survive. And, of course, the more individuals there are in a group cooperating by making helpful noises at each other, the better it is for all — within the limits, naturally, of the group's talents for social organization. [...] Societies, both animal and human, might almost be regarded as huge cooperative nervous system.

S. I. Hayakawa
We live in a highly competitive society, each of us trying to outdo the other in wealth, in popularity or social prestige, in dress, in scholastic grades or golf scores. [...] One is often tempted to say that conflict, rather than cooperation, is the great governing principle of human life.

S. I. Hayakawa