A mission statement should define the business that the organization wants to be in, not necessarily what it is in.


p. 83. - Re-Creating the Corporation (1999)

Russell L. Ackoff Quotes

A mission statement should define the business that the organization wants to be in, not necessarily what it is in.

A mission statement should define the business that the organization wants to be in, not necessarily what it is in.

A mission statement should define the business that the organization wants to be in, not necessarily what it is in.

A mission statement should define the business that the organization wants to be in, not necessarily what it is in.