The most powerful purpose statements are crystal clear and single-minded in their focus.


It's Not What You Sell, It's What You Stand For (ed. Penguin, 2009) - ISBN: 9781440697906


The most powerful purpose statements are crystal clear and single-minded in their focus.

The most powerful purpose statements are crystal clear and single-minded in their focus.

The most powerful purpose statements are crystal clear and single-minded in their focus.

The most powerful purpose statements are crystal clear and single-minded in their focus.