The new anticapitalist are, in spirit and motive, deontologists, and thus criticized not so much the consequences of capitalism (though this teleological elements is present), but motives, e.g., the profit motive, acquisitiveness, 'materialism' and the like.

The Defense of Capitalism in Our Time, Winning essay that was published in Free Enterprise: An Imperative, 1975 by the Herbert Hoover Presidential Library Association for the Garvey Foundation.