Roland Barthes - Image Quotes

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What the public wants is the image of passion, not passion itself.

Roland Barthes

I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.

Roland Barthes

Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

Roland Barthes

I cannot classify the other, for the other is, precisely, Unique, the singular Image which has miraculously come to correspond to the speciality of my desire. The other is the figure of my truth, and cannot be imprisoned in any stereotype (which is the truth of others).

Roland Barthes