Roger Martin (professor) Quote

Design isn't just about making things beautiful; it's also about making things work beautifully.


Design of Business: Why Design Thinking is the Next Competitive Advantage (ed. Harvard Business Press, 2009) - ISBN: 9781422155110


Design isn't just about making things beautiful; it's also about making things work beautifully.

Design isn't just about making things beautiful; it's also about making things work beautifully.

Design isn't just about making things beautiful; it's also about making things work beautifully.

Design isn't just about making things beautiful; it's also about making things work beautifully.