Robert Pliskin Quote

Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf.


As quoted in: Book of Twentieth-Century American Quotations, 1992, p. 70-71.


Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell....

Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell....

Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell....

Market research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell....