American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.
Bio: Robert Michael Pyle is a lepidopterist, writer, teacher, and founder of the Xerces Society. He has a Ph.D. in ecology and environmental studies from the Yale School of Forestry & Environmental Studies; his dissertation focused on butterfly eco-geography.
Where Bigfoot walks (1995)
Chasing Monarchs (1999)
Mariposa Road: The First Butterfly Big Year (2010)