[Apple] carries a valuation of an image that is over-inflated due largely to the powerful efforts of Steve Jobs who made the company appear magical. As we end the year, the valuation of the company appears to have massive downward pressure and this is largely because the architect of that massively powerful image has passed — and along with that passing Apple's apparent leadership.

2013 to See HP or RIM Most Improved, Apple Falling and Facebook Toast in IT Business Edge (19 December 2012)