You must match your music to the kind of people God wants your church to reach.... The music you use 'positions' your church in your community. It defines who you are.... It will determine the kind of people you attract, the kind of people you keep, and the kind of people you lose.

The Purpose Driven Church: Growth Without Compromising Your Message and Mission (ed. Zondervan, 2007) - ISBN: 9780310294085