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Richard Rumelt - Future Quotes

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Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.

Richard Rumelt
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When organizations are unable to make new strategies — when people evade the work of choosing among different paths in the future — then you get vague mom-and-apple-pie goals everyone can agree on. Such goals are direct evidence of leadership's insufficient will or political power to make or enforce hard choices.

Richard Rumelt

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Look in the mirror. The face that pins you with its double gaze reveals a chastening secret. You are looking into a predator's eyes. Most predators have eyes set right on the front of their heads, so they can use binocular vision to sight and track their prey.
Diane Ackerman

Richard Rumelt

Richard Rumelt

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