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I consider myself a mainstream researcher in the field of business policy, and the ideas I want to describe in this paper concern the foundations of a theory of business strategy that is rooted in economics. But is such a paper, whatever its merits, really appropriate at a conference entitled 'Non-traditional Approaches to Policy Research'? Surprisingly, it is. The use of economic theory to model and explicate business strategy, as it is understood within the field of business policy, is distinctly non-traditional.
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Despite the roar of voices wanting to equate strategy with ambition, leadership, vision, planning, or the economic logic of competition, strategy is none of these. The core of strategy work is always the same: discovering the critical factors in a situation and designing a way of coordinating and focusing actions to deal with those factors.
Richard Rumelt
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A major advancement in the strategy field is the development of models where firm heterogeneity is an endogenous creation of economic actors.
Richard Rumelt
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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
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