Another British study discovered that average eight-year-olds were better able to identify characters from the Japanese card trading game Pokemon than native species in the community where they lived: Pikachu, Metapod, and Wigglytuff were names more familiar to them than otter, beetle, and oak tree.

Last Child in the Woods: Saving Our Children From Nature-Deficit Disorder (ed. Algonquin Books, 2008) - ISBN: 9781565125865