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Richard Koch -
The 80/20 Individual (2003)
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People think that creativity is largely a matter of talent, experience, or luck. They are wrong. Talent, experience, and luck are all key elements, but there is something more fundamental, accessible, and powerful that you can use to multiply your creative effect.
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In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations.
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The key is to work out the few things that are really important, and the few methods that will give us what we really want.
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Creation occurs when ideas and individuals collide and collude.
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Those who can create wealth — and know that they can — are able to dictate their own terms. Wealth is a means to happiness, but it is not the main one. What most people want is control over their lives. They want the ability to choose how they live: what work they do, the way they interact with friends and colleagues, the quality of their personal relationships, the way they view themselves.
Richard Koch
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Good authors, too, who once knew better words Now only use four-letter words Writing prose — Anything goes.
Cole Porter
Richard Koch
Born:
July 28, 1950
(age 74)
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