Richard Florida - The Rise of the Creative Class (2002)

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Beneath the surface, unnoticed by many, an even deeper force was at work—the rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class.

Richard Florida

Access to talented and creative people is to modern business what access to coal and iron ore was to steel-making.

Richard Florida

The creative individual is no longer viewed as an iconoclast. He—or she—is the new mainstream.

Richard Florida