The talents of young people must not be stifled. Education is not just about getting the right grades in exams but it should encourage all students to develop their optimum capacity, whatever that may be. Schools and colleges should prepare young people for life.

From Branson's Foreword to the book: Marcouse, Ian (1996). Understanding Industry. Bath: Hodder & Stoughton. p. ix. ISBN 034067927-1.