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The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.
Richard Bayan
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It would be enough for me to have the system of a jury of twelve versus the system of one judge as a basis for preferring the U.S. to the Soviet Union. I would prefer the country you can leave to the country you cannot.
Joseph Brodsky
Richard Bayan
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