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The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.

Richard Bayan

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Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them. With Major Major it had been all three. Based on quote from Shakespeare, Twelfth Night Act II, scene v: Some are born great, some achieve greatness, and some have greatness thrust upon 'em.
Joseph Heller

Richard Bayan

Richard Bayan



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