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Just as one year in a dog's life is equivalent to seven years in a human life, one year in the high-technology business is like seven years in any other industry.

Regis McKenna
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Marketing should focus on market creation, not market sharing

Regis McKenna

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Regis McKenna

Regis McKenna

Bio: Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing.
Known for:
  1. The Regis touch
  2. Who's Afraid of Big Blue

WikipediaRegis McKenna on Wikipedia

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