For the ancient Greeks, who lacked our social media, the only way to achieve mass duplication of the details of one's life in the apprehension of others was to do something wondrously worth the telling. Our wondrous technologies might just save us all the personal bother. Kleos is a tweak away.
Plato at the Googleplex: Why Philosophy Won't Go Away (ed. Pantheon, 2014) - ISBN: 9780307908872