One would like to be grand and heroic, if one could; but if not, why try at all? One wants to be very something, very great, very heroic; or if not that, then at least very stylish and very fashionable. It is this everlasting mediocrity that bores me.
Bio: Raymond Rubicam was an American advertising pioneer who co-established the Young & Rubicam advertising agency with John Orr Young. He retired from Y&R in 1944 at age 52.
