Raymond Loewy Quote

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut expression of mechanical excellence has become sensuous and organic.


Raymond Loewy 1950s, cited in: Karal Ann Marling, Donald J. Bush, Walker Art Center (1989) Autoeroticism. p. 16


Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut...

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut...

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut...

Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut...