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Next to Christianity, advertising is the greatest force in the world. And I say that without sacrilege or disrespect. Advertising makes people discontented. It makes them want things they don't have. Without discontent, there is no progress, no achievement.
Ray Lock
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Dumbledore: It is our choices, Harry, that show what we truly are, far more than our abilities.
J. K. Rowling
Ray Lock
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Air Vice-Marshal Ray Lock is a retired senior Royal Air Force officer who served as commandant of the Joint Services Command and Staff College.
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