Quote of the day
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Randall Collins

Born: July 29, 1941 (age 84)
Bio: Randall Collins is an American sociologist who has been influential in both his teaching and writing. He has taught in many notable universities around the world and his academic works have been translated into various languages.
Known for:
- Interaction Ritual Chains (2004)
- Violence: A Micro-sociological Theory (2008)
- Four Sociological Traditions (1994)