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R. O. Blechman -
Dear James: Letters to a Young Illustrator (2009)
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We artists are hypersensitive, or we wouldn't be - couldn't be - artists.
R. O. Blechman
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If you send your work to the magazines, you may be in for a shock. You may get a rejection note. The worst kind. A printed form. And probably you will be shattered. Shattered.
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In the mid-fifties, a revolution occurred and a new word entered the vocabulary of commercial art. Concept... But the change was not entirely good. Our gain was also a loss... There was great value in something well observed and carefully delineated. If the head and heart were often absent, there was something to be said for the presence of a hand.
R. O. Blechman
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Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
David Ogilvy
R. O. Blechman
Born:
1930
(age 95)
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