Philip Kotler Quote

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

Philip Kotler (1993), as cited in: Gerald A. Cole (2003), Strategic Management, p. 131

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges...

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges...

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges...

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges...