Philip Kotler Quote

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.


Philip Kotler cited in: Morgen Witzel, "First Among Marketers". Financial Times. August 6, 2003.


The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more...

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more...

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more...

The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more...