Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is "User is extremely bored and wishes to stare at a blank screen for several minutes while a flashing icon loads, then stare at the flashing icon for a few more minutes."


Database backed Web sites: the thinking person's guide to Web publishing (ed. Ziff Davis Pr, 1997)


Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is...

Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is...

Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is...

Start by putting yourself in your users' shoes. Why are they coming to your site? If you look at most Web sites, you'd presume that the answer is...