As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.


Zero to One: Notes on Start Ups, or How to Build the Future (ed. Random House, 2014) - ISBN: 9780753550304


As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.

As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.