What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.


Management (ed. Routledge, 2012) - ISBN: 9781136006906

Peter Drucker Quotes

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.