Businesses are not paid to reform customers. They are paid to satisfy customers.


The Essential Drucker: Selections from the Management Works of Peter F. Drucker (ed. Routledge, 2001)


Businesses are not paid to reform customers. They are paid to satisfy customers.

Businesses are not paid to reform customers. They are paid to satisfy customers.

Businesses are not paid to reform customers. They are paid to satisfy customers.

Businesses are not paid to reform customers. They are paid to satisfy customers.