Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.


Management (ed. Routledge, 2012) - ISBN: 9781136006890

Peter Drucker Quotes

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to...

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to...

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to...

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to...