Peter Cohan Quote

[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is losing touch with the realities of its market.... The construction of a $5 billion palatial headquarters when the company is — at best — between hit products does reflect a certain corporate arrogance.


Is Apple the Next Dell? in Forbes (25 April 2013)

Picture Quote 1

[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is...

Picture Quote 2

[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is...

Picture Quote 3

[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is...

Picture Quote 4

[Apple] brings to mind the idea of a corporate edifice complex. That's where a successful company builds a monument to its greatness just as it is...