My dealer was a friend of the Beatles and the Stones, and he suggested they used a fine artist. I talked to the Beatles at length about what the cover would be. I worked out it would show the moment after they had played in a bandstand in the park. My big contribution was the life-size cutouts, the magic crowds.

Charlotte Higgins, "It was 37 years ago today – and Sgt Pepper cover has still failed to pay", The Guardian, 2004-06-03 - Sgt. Pepper's cover