There are three [Apple Watch] lineups that range in price from "just" $350 for an Apple Sport stripper model with low-end materials to an astonishing $17,000 for an 18 karat gold silly version. As I noted on Twitter, this isn't consumer electronics anymore. It's consumerism run amok.

Apple Event Recap: Apple Watch, MacBook, and Apple TV in Thurrott - News & Analysis for Tech Enthusiasts (9 March 2015)