Great stories happen all around you every day. At the time they're happening, you don't think of them as stories. You probably don't think about them at all. You experience them. You enjoy them. You learn from them. You're inspired by them. They only become stories if someone is wise enough to share them. That's when a story is born.

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire (ed. AMACOM Div American Mgmt Assn, 2012) - ISBN: 9780814420317