So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.


Paul Rand: Conversations with Students (ed. Princeton Architectural Press, 2008) - ISBN: 9781568987255

Paul Rand Quotes

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals...

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals...

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals...

So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals...