Paul Newman Quote

When I realized I was going to have to be a whore, to put my face on the label, I decided that the only way I could do it was to give away all the money we make. Over the years, that ethical stance has given us a 30 per cent boost. One in three customers buys my products because all the profits go to good causes and the rest buy the stuff because it is good.

Quoted in "Saint Paul," interview with John Aldridge, The Guardian (2005-04-10)