Quote of the day
The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.
Paul Lazarsfeld
Born: February 13, 1901
Died: August 30, 1976 (aged 75)
Bio: Paul Felix Lazarsfeld was an American sociologist. The founder of Columbia University's Bureau of Applied Social Research, he exerted influence over the techniques and the organization of social research.
Known for:
- Radio and the printed page (1940)
- Die Arbeitslosen von Marienthal (1933)
- Language of social research
- Readings in mathematical social science (1966)








