Quote of the day
Good authors, too, who once knew better words
Now only use four-letter words
Writing prose —
Anything goes.
Paco Underhill
Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
- Why We Buy: The Science of Shopping
- Call of the Mall
- Continuum Companion to Translation Studies
- Call of the Mall: How We Shop