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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

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The Constitution was the expression not only of a political faith, but also of political fears. It was wrought both as the organ of the national interest and as the bulwark of certain individual and local rights.
Herbert Croly

Paco Underhill

Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
  1. Why We Buy: The Science of Shopping
  2. Call of the Mall
  3. Continuum Companion to Translation Studies
  4. Call of the Mall: How We Shop

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If you see what is right and fail to act on it, you lack courage.

Confucius

I have a heart with room for every joy.

Philip James Bailey

Life was meant to be lived, and curiosity must be kept alive.

Eleanor Roosevelt

A great change in life is like a cold bath in winter — we all hesitate at the first plunge.

Letitia Elizabeth Landon

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