Quote of the day
Don't pity me now,
Don't pity me never;
I'm going to do nothing
For ever and ever.
Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
- Why We Buy: The Science of Shopping
- Call of the Mall
- Continuum Companion to Translation Studies
- Call of the Mall: How We Shop