Quote of the day
It is better to meet danger than to wait for it. He that is on a lee shore, and foresees a hurricane, stands out to sea and encounters a storm to avoid a shipwreck.
Paco Underhill
Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
- Why We Buy: The Science of Shopping
- Call of the Mall
- Continuum Companion to Translation Studies
- Call of the Mall: How We Shop