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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

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From too much love of living, From hope and fear set free, We thank with brief thanksgiving Whatever gods may be That no life lives for ever, That dead men rise up never; That even the weariest river Winds somewhere safe to sea.
Algernon Charles Swinburne

Paco Underhill

Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
  1. Why We Buy: The Science of Shopping
  2. Call of the Mall
  3. Continuum Companion to Translation Studies
  4. Call of the Mall: How We Shop

WikipediaPaco Underhill on Wikipedia

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