Paco Underhill Quotes

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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

Paco Underhill

Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.

Known for:

Why We Buy: The Science of Shopping
Call of the Mall
Continuum Companion to Translation Studies
Call of the Mall: How We Shop

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