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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.

Paco Underhill

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A great deal of talent is lost to the world for the want of a little courage. Every day sends to their graves a number of obscure men who have only remained obscure because their timidity has prevented them from making a first effort.
Sydney Smith

Paco Underhill

Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
  1. Why We Buy: The Science of Shopping
  2. Call of the Mall
  3. Continuum Companion to Translation Studies
  4. Call of the Mall: How We Shop

WikipediaPaco Underhill on Wikipedia

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If you see what is right and fail to act on it, you lack courage.

Confucius

I have a heart with room for every joy.

Philip James Bailey

Life was meant to be lived, and curiosity must be kept alive.

Eleanor Roosevelt

A great change in life is like a cold bath in winter — we all hesitate at the first plunge.

Letitia Elizabeth Landon

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