Quote of the day
To give an accurate and exhaustive account of that period would need a far less brilliant pen than mine.
Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
- Why We Buy: The Science of Shopping
- Call of the Mall
- Continuum Companion to Translation Studies
- Call of the Mall: How We Shop