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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse, boom.
Paco Underhill
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No man can climb out beyond the limitations of his own character.
John Morley
Paco Underhill
Bio:
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
Why We Buy: The Science of Shopping
Call of the Mall
Continuum Companion to Translation Studies
Call of the Mall: How We Shop
Paco Underhill on Wikipedia
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