Quote of the day
You're neither unnatural, nor abominable, nor mad; you're as much a part of what people call nature as anyone else; only you're unexplained as yet—you've not got your niche in creation.
Paco Underhill

Bio: Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell.
Known for:
- Why We Buy: The Science of Shopping
- Call of the Mall
- Continuum Companion to Translation Studies
- Call of the Mall: How We Shop