The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.
Bio: Oliver Burkeman is a British journalist for the British newspaper The Guardian. He is a winner of the Foreign Press Association's Young Journalist of the Year award, FPA's Science Story of the Year 2015 and has been shortlisted for the Orwell Prize in 2006.