Bare Attention consists in a bare and exact registering of the object. This is not as easy a task as it may appear, since it is not what we normally do, except when engaged in disinterested investigation. Normally man is not concerned with a disinterested knowledge of things as they truly are, but with handling and judging them from the viewpoint of his self-interest, which may be wide or narrow, noble or low. He tacks labels to the things which form his physical and mental universe, and these labels mostly show clearly the impress of his self-interest and his limited vision. It is such an assemblage of labels in which he generally lives and which determines his actions and reactions.

p. 32 - The Heart of Buddhist Meditation (1965)