Neil Strauss Quote

He was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.

The Game (ed. Canongate Books, 2011) - ISBN: 9781847673541