Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's just a hype.


Neil Bogart, quoted in Loose Talk: The Book of Quotes from the Pages of Rolling Stone Magazine, 1990.

Neil Bogart Quotes

Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's ...

Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's ...

Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's ...

Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's ...