In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term the gratification principle. This usually occurs as the result of instinctive salient/relevant acts or what we normatively decide are salient/relevant acts.


p.110 - Emotional amoral egoism (2008)


In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term...

In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term...

In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term...

In other words, it is my view that the brain is preprogrammed to feel good (i. e., to seek a sense of well-being/gratification). This is what I term...