In science you need to understand the world; in business you need others to misunderstand it.


p. 4 - The Bed of Procrustes: Philosophical and Practical Aphorisms (2010)


In science you need to understand the world; in business you need others to misunderstand it.

In science you need to understand the world; in business you need others to misunderstand it.

In science you need to understand the world; in business you need others to misunderstand it.

In science you need to understand the world; in business you need others to misunderstand it.